Otessa Ghadar is the founder of Twenty Twenty Productions and most known for the web series Orange Juice in Bishops Garden (#OJinBG). The show has won a host of awards and is just starting it’s 7th and final series.
In this episode I talked to Otessa about what it was like moving away from the traditional route to market and how to produce an award winning web series.
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.